Wthn
Visual identity, web design, PACKAGING, and ART DIRECTION for a modern acupuncture studio in the Flatiron District.
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Wthn is a new, modern acupuncture studio located in the Flatiron District in New York City. Their mission is to make holistic wellness and herbal formulas accessible to a broader audience.
Wthn needed a brand to communicate the endless evolution of our well-being and pursuit of health. The visual system is rooted motion—fluid, abstract textures tell the brand story across print collateral and the e-commerce site to create a dynamic experience.
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Visual Identity, Illustration, Web Design, Packaging
The color system is derived from the five element framework of ancient Chinese Medicine—water, wood, fire, metal and earth.
Colors intermix to create unique backdrops across the packaging. Bold colors are balanced with minimal iconography & delicate illustrations.
