Wthn




PHOTO BY BEN JACK & FUZZCO.

CATEGORY Identity, Packaging, Web
CLIENT Wthn
STUDIO Fuzzco
ROLE Lead Designer
YEAR 2018—2019

Wthn is a new, modern acupuncture studio located in the Flatiron District in New York City. Their mission is to make holistic wellness and herbal formulas accessible to a broader audience.

Wthn needed a brand to communicate the endless evolution of our well-being and pursuit of health. The visual system is rooted motion—fluid, abstract textures tell the brand story across print collateral and the e-commerce site to create a dynamic experience. 










The color system is derived from the five element framework of ancient chinese medecine—water, wood, fire, metal and earth. 








Colors intermix to create unique backdrops across the packaging. Bold colors are balanced with minimal iconography & delicate illustrations.





PHOTO BY BEN JACK & FUZZCO.






See more at wthn.com







PHOTOS BY PHOEBE CHEONG, COURTESY OF WTHN.

© 2019 Megan Snelten