Megan Snelten
Mark


Market Center

BRAND IDENTITY / COLLATERAL / 2018—2019

Market Center, a development by EQ Office, is a new live-work space in the heart of San Francisco. Rich with the perspectives of growing companies and ambitious individuals, the space needed a brand that would inspire residents and communicate the diverse community found inside. We created a visual system that is welcoming, energetic and bright, with the opportunity to show many perspectives.





As a visual nod to the buildings & center patio that make up Market Center, the graphic mark communicates the seamless connection between work & play. 


The pattern system is informed by the movement of the graphic mark and allows each print piece to offer a new perspective.

A newsprint piece serves as a tool to recruit companies & young professionals.






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Created at Fuzzco


Mark
©Forever / Updated March 2019