CATEGORY Type Design
CLIENT Pretend Store
ROLE Lead Designer
YEAR 2018

Named after the well-known street in Portland, Oregon—Couch is an ultra-bold display typeface with calligraphic strokes and chunky serifs. Couch chases the nostalgia of simpler times, a modern manifestation of Old Style typography and hand-painted signage.

While wandering around an antique mall in Portland, I was instantly drawn to the type found on this enamel doorfront to a vintage shop. Bubbly serifs, sharp overshoots & curvy crossbars—all important characterstics that inspired the letterforms.

Alternate characters, ligatures and a robust glyph set allow for endless combinations & expressions.

Pretend Store︎

Seen in the Wild:
Totes & Tees by Joshua Noom︎
Bandana by Joshua Noom︎
Bad Press by Lauren Gallagher︎

© 2019 Megan Snelten