Couch
CATEGORY Type Design
CLIENT Pretend Store
STUDIO Fuzzco
ROLE Lead Designer
YEAR 2018
CLIENT Pretend Store
STUDIO Fuzzco
ROLE Lead Designer
YEAR 2018
Named after the well-known street in Portland, Oregon—Couch is an ultra-bold display typeface with calligraphic strokes and chunky serifs. Couch chases the nostalgia of simpler times, a modern manifestation of Old Style typography and hand-painted signage.
While wandering around an antique mall in Portland, I was instantly drawn to the type found on this enamel doorfront to a vintage shop. Bubbly serifs, sharp overshoots & curvy crossbars—all important characterstics that inspired the letterforms.
Alternate characters, ligatures and a robust glyph set allow for endless combinations & expressions.
Pretend Store︎
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